Why attend conferences during crisis times?

I'm often asked: "Don't you think putting all the videos online is shooting yourself in the foot?". No no, the free videos are part of our public service mission, and they don't replace one of Lift's biggest added value: the quality networking. Nothing beats face to face, whatever technology you have. Attending Lift brings concrete returns as shown in the Lift08 post conference survey:

Did you get any new business at LIFT08?”

Of the 145 attendees that responded, some 20% confirmed that they did get new business at LIFT08 and 45% responded that had established interesting contacts at LIFT that could perhaps generate new business. The remaining 35% said that they did not get any new business at LIFT08 but with many commenting that this was not their aim in attending LIFT or was not part of their current professional role.

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We should get together even more in hard times. Network is the new job security after all!