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You know our policy: we don't do things unless we can do them well. In 2006 we couldn't do good tshirts, so you didn't get one. In 2007, we managed to get them done 2 weeks before the event, when the budget became a bit more black and a bit less red. They were so beautiful that you still see them all around flickr, on Scoble's shoulders for example. And Thierry Crouzet even interviewed José Bové with his tshirt, unfortunatly nobody could snap a picture of that historical moment ;)
In 2008, we had to do even better. So Cristiana asked Rodrigo Soares, one of the world's best young fashion designer, to oversee the production of the tshirts. And he landed in Geneva today after going to Brazil for two days to bring them back.

Rodrigo with 6 - yes SIX!! - pieces of luggage, coming back from Brazil were the tshirts were printed
At what other conference do you get a tshirt created by one of the best design agency and produced by a famous fashion designer? And how do these tshirts look like? Well, it was John's birthday two days ago, and today he threw a small party. So I left my email alone for one hour, popped by, and offered him to be the first person on earth to wear the tshirt, and here is the result:

Niiiiiiiice, I like!!
Commentaires
sweet laurent > the best design agency>thanks!
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cristiana bolli-freitas
consultant art director
and co founder:
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www.bread-and-butter.ch
www.letearoom.ch
www.walabab.com
Do you remember?
www.liftplus.ch
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They look awesome!
I look awesome ;)
Now that shirt will start a conversation. Will grab more eyeballs than many blogs!
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