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We have the pleasure to announce that a delegation of Google Business Development from China, Japan and India will accompany Lift12 speaker Nick Heller. To tap into their extraordinary wealth of knowledge we will organize a "Google Dating" during the Lift Fondue, on the evening of February 22nd.
This is a great chance for start-ups and entrepreneurs to exchange with the Google Venture Team during the Lift Fondue! To participate in the call send us an e-mail with a short description about your project and why you'd like to meet the Google Team to google-fondue@liftconference.com until February 14th.
Good luck!
No need to introduce this part of the program, the legendary Lift Fondue. A shuttlebus service will take you from the conference center to the fondue at the Théâtre Pitoëff (map) every ten minutes starting at 19:00. Last bus at 19:30!
Full address:
Théâtre Pitoëff
Rue de Carouge 52
1205 Genève, Switzerland
+41 22 418 49 50
We had to move the fondue to the first day of the conference, Wednesday May 5th. After the traditional opening cocktails a shuttle bus service will bring you to the fondue location to enjoy the ultimate swiss cheese experience :)
More Lift10 social event news: Vernissage! We will have the official opening ceremony of the Lift experience exposition curated by Geneva University of Art and Design on Thursday evening, May 6th.
Have a look at the full program to know more.

Lift09 Fondue, picture by Ivo Näpflin
Lift is also the time to meet, discuss and enjoy. Thanks lift for this nice evening full of cheese and withe wine.
It is Friday morning and LIFT has one more day and night to go according to the plans. I just woke up at one of the nicest addresses in town in a flat where one can easily get lost and am all happy that on my third year attending this conference I finally made it to the fondue. I do not eat cheese fondue and went yesterday for the company. I sat across Nada and next to Francesca at the end of one of the tables, engaged in fun discussions and then left much too early so as to not arrive at my host's residence too terribly late.
I like this year's format. So far every year the format has been different, and I have no expectation in the world that the experimentation with the format will ever slow down. Humans love to play and tweak things, nothing is ever perfect and we are always drawing from utopia. As resistant as we all are to change, we love it! It is like having a natural schizophrenia that amounts to seeking the safety of the known while desiring the excitement of the new.
My experience of LIFT this year so far has been a lot more relaxed than in the previous years. There are many reasons for it, one being that this is a community that is starting to mature and where the relationships are beginning to rest on firmer ground. Other reasons are more personal and hang around my own decisions as to how to be present here this year. I like what I observe about the dynamics of community around this conference.
Quick update on the fondue:
• unlike last year EVERYBODY eats at the same location and the fondue does NOT require a separate registration. If you are a LIFT08 participant we have half a kilo of cheese waiting for you ;)
• as we could barely fit all the participants in the room (and of course we need to prepare as if everybody shows up) we can not accept guests from the outside. The guards at the entrance will only let LIFTers get in.
• buses and trams will take you from the CICG to the Salle Communale de Plainpalais, where the fondue happens from 19:30 on Thursday. They will depart between 19h20 and 19h40.
• sorry, we don't have a special menu for those who can't eat cheese, we couldn't organize that this year :( The cheese will be accompanied of meat, white wine, moitié-moitié (a local drink), tea, and a few surprises.