What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.
Lift speaker David Marcus just made the news when his company was acquired by Ebay last month. See his talk at Lift08, a presentation he gave a few weeks before moving to the US and launching Zong!
In this February 2008 presentation, David Marcus, founder and CEO of Zong, talks about the new business models created by mobile channels. Zong lets people use their mobile phones to buy virtual goods. The system is easy to use: enter your number, go through the verification process, and pay on your monthly cell phone bill. Zong, which works with 250 mobile network operators in 45 countries, was acquired in July by ebay, and David is now VP Mobile for Paypal.
David Marcus, serial entrepreneur now founder and CEO of Zong, talks about the new business models created by mobile channels.