What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.

The workshop submission process ended last week and we now have the full list. 15 workshops, certain in English, others in French, few in both languages. Some of them have been submitted by long-time Lifters, others by newcomers and topics are quite diverse ranging from social innovation to the future of money and co-creation.
You can now register for the workshop you want. Go on the list, click on the title of the workshop you want to attend, and sign up using the form at the bottom of the page.
Hurry up, seats are limited !
Lift10 is in 6 days, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Fred Destin will be hosting a workshop at Lift10 entitled Hacking Venture Capital.
Fred is a venture capitalist and one of the partners at Atlas Venture where he focuses primarily on early-stage investments in disruptive consumer-facing innovation.
He sits on the boards of Seatwave, DailyMotion, Zoopla, PriceMinister and KDS. He previously co-ran OM Technology Investments where he served on the board of numerous companies including SGI-spinoff Kasenna, Xerox-PARC spinoff Inxight Software (acquired by BOBJ), CapitalIQ (acquired by S&P) and Rainfinity (acquired by EMC).
Fred's workshop at Lift will focus on two-way conversations on the social contract between entrepreneur and venture capitalist as well as hands-on advice about raising money and developing a strong relationship with your investors.
The core attraction about this workshop is that it comes from the trenches. Fred has been in the business for over 10 years and has heard 100's of pitches, and invested in over 20 startups. No bullshit, no excuses, no mercy :-)
The 2-hour workshop will be split into two sessions:
a/ how to pitch and get through the process to an offer
b/ how to negotiate your deal
Sign up for his workshop here.
Lift10 is in 7 days, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!

Manuel Schmalstieg and Ilan Katin will be hosting a workshop at Lift10 entitled VJing – from software to public space.
Manuel operates on the borderline between video, performance and software art, and works at N3krozoft Media Group. Ilan is an artist working in drawings, live video performance and animation. They are both currently working on preparing Mapping Festival - a festival dedicated to VJing taking place in Geneva from the 6 - 16 May - so extend your stay in Geneva to enjoy it :)
Their workshop at Lift will about VJing. They take this practice in the very broad sense, not tied to any particular genre or even a specific technology. The basic action is when a person manipulates materials that are broadcasted or projected, before an audience.
Due to a combination of recent technological advances that have increased access to the basic materials necessary for VJing, the medium has experienced significant expansion in recent years.
Lift10 is in 10 days, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Estelle Métayer will be hosting a workshop at Lift10 entitled How Intelligent is your Company ? Tap into The Invisible Web for Competitive Intelligence.
Estelle is an expert in Competitive and Strategic Intelligence. Her research focuses on how managers, CEOs, and board members build and improve their strategic planning and/or competitive intelligence function to avoid strategic blindspots. Her projects target companies which need to drastically change the way they do business and/or grow aggressively. She is a also a public speaker in international conferences and facilitates strategic workshops around the world. An adjunct professor for McGill University, she teaches with Henry Mintzberg in the International and national Advanced Leadership Programs.
In her workshop, you will learn how to tap into the Invisible Web to find pools of information that will help you anticipate competitor’s moves, detect emerging technologies or trends and their applications weeks before any public announcement.
You will learn how to target people profiles, dissect their decision making patterns, and peek into their personal interests. In teams, you’ll be able to track strategies and future product introductions. Participants will even try to find client and suppliers’ lists and unveil CEOs' personal blogs.
Lift10 is in 2 weeks time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Erdem Ovacik will be running a workshop entitled: Why shall we not all get into the parliament by next elections?.
Erdem was born and raised in Istanbul, and holds a Master of Public Policy at Berkeley. He recently spent several years working at MYC4.com (P2P lending), and his current medium of interest is online democracy. Nowadays, he is working on the creation of his own company in Copenhagen.
Erdem's workshop will engage people in a simulation of online democracy. Imagine this: in the next election cycle, one independent candidate makes it to the parliament running a campaign suggesting that, s/he will act upon decisions taken on an online platform where every citizen may create an account.
There are simply two functions the platform will perform for this representative:
1- All proposed legislations will be debated and voted upon by citizens
2- New legislation (and also questions to government) will be proposed by citizens
In order to ensure decision-making is legitimate, the platform uses a proxy-voting tool, which ensures that there is 100% participation at all times, yet everyone is free to vote directly. In order to deliver strong legislation proposals, the platform incorporates an idea market, where the policy makers are betting to win credits by generating proposals, which would be legislated.
Lift10 is in 4 weeks time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Gaetano Stucchi will be running a workshop entitled: Social networks and TV : love-match or marriage of convenience? on behalf of “Cinéma Tous Écrans”.
The workshop will start with a series of very brief talks from people with various perspectives about this topic (someone from the broadcasting world, a social network specialist, an independent audiovisual producer, as well as a TV consumer). These presentations will nurture a brainstorming session with the aim of identifying trends and concrete prototypes for the future of video content both on (neo-)television and Internet.
The workshop will be lead by Gaetano, a freelance media consultant. He works on the relationship between technological innovation and language innovation, especially concerning audiovisual interactivity and crossmedia / transmedia developments. He is also studying the social, legal and economic impact of the digital online environment on today's audiovisual media industry (author’s rights in Internet, Creative Commons, etc.)
Sign up for his workshop here :)
Lift10 is in less than 7 weeks time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Mark Madsen of RootJam will be hosting a workshop entitled Music, Creativity, Collaboration: Where Next? at Lift 10.
RootJam is a collaborative platform where site meets sound. The RootJam mission is to mix music, art and technology creatively personalizing the musical experience. It is an online interactive music social network that brings musicians together with other musicians and closer to their fan base.
Mark's workshop will look at the new tools, new technologies, and new licensing models that are starting to have an impact on the way music is created. Many of these innovations will also affect the way that other creative people such as writers and photographers work. The session will address the new creative and collaborative models for music, the role of innovations to support them as well as the novel business models that will become possible as a result.
Want to play too? Sign up here.
Lift10 is in less than 7 weeks time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Matthias Luefkens will be hosting a workshop entitled Travel 2.0 at Lift 10.
Matthias is Associate Director in charge of digital media at the World Economic Forum. He is also the founder of the In Your Pocket city guides - print and online city guides to 40 European cities. He was formerly the deputy editor in chief of EuroNews television and freelance correspondent for AFP, The Daily Telegraph and Liberation, in the Baltic States from 1991 - 1996.
His workshop will examine the future of the printed travel guide. Lonely Planet, Rough Guide or Let's Go, the iconic backpacker accessory of the 1980s and 90s is about to be replaced by the smartphone. Will the iPhone replace the printed guidebook?
Google Goggles, Wiki Travel, Tripadvisor - what are tomorrow's sources for travel information?
Will Twitpic replace traditional postcards?
What are the new trends of the connected traveller?
Interested in the journey? Sign up here.
Lift10 is in less than 2 months time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!
Maria Sipka, CEO and Founder of Linqia, will be hosting a Lift10 workshop entitled: The heart of the conversation: challenges brands face to edge their way into this sacred space.
Maria is interested in social media and on-line communities. She is driven by sparking conversations across many communities fostering meaningful, transparent and authentic exchanges. Before starting Linqia, Maria spent 2 years at XING initially as their COO responsible for the company’s international strategy and then as the Director of Community Development building and monetizing their groups and premium group offerings.
Maria's workshop will focus on the realities surrounding communities and groups online. Key themes such as how communities and groups have evolved, and the the opportunities and challenges facing brands and their agencies will be addressed. After examining some case studies on how brands are moving from campaigns to conversations in the social media space, participants will dive into an interactive workshop, where they will be tasked to develop their own community-based conversation for a given brand.
Do you want to be part of the conversation? Sign up here.
Important reminder: workshop submissions close on April 1st. That's in 15 days time, so make your proposition soon!
We already have some really nice workshops scheduled for Lift10. See the current propositions:)