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In this February 2008 presentation, David Marcus, founder and CEO of Zong, talks about the new business models created by mobile channels. Zong lets people use their mobile phones to buy virtual goods. The system is easy to use: enter your number, go through the verification process, and pay on your monthly cell phone bill. Zong, which works with 250 mobile network operators in 45 countries, was acquired in July by ebay, and David is now VP Mobile for Paypal.

What happens when global games meet local culture? In this talk, Florence Chee discusses the idea of games as a medium of communication and how it may look the same or different depending on where in the world you may find yourself. How do factors like culture, social structure, and infrastructure affect how people play online games in different global contexts? Drawing from ethnographic studies of games from all over the map, game designers, engineers, or cultural theorists will be interested in this discussion of the contingent factors that arise from public and private game play that is sometimes not about the game at all.

What is Art ? In a witty presentation Memi Beltrame introduce his project Artypedia.
Artypedia is a Wiki located at http://artypedia.org Its point is to challenge the general understanding of what art is. Artypedia features selected articles from the Wikipedia, with the main term of the article replaced with the term "art".

Jennifer has been behind the scenes - or rather tucked away in a booth - at Lift for the past 4 years. Listening to and interpreting speakers talking about how technology is changing - and will continue to change - how we work. Will it change how Jennifer works? And in the mean time, can some of the speakers get a clue about how complicated it is to follow them? A brief history of conference interpreting, the fun of the present, and how things might change for interpreters!

Alp ICT hosted their third venture night during Lift11. Following the successful 2008 and 2010 experiences that saw eight startups present in front of the audience, more startups were given the chance to accelerate their development by presenting their ideas, products and services to the Lift community. Here are the 8 companies invited to present at Lift11: actracsys, L'Avenue Digital Media, nviso, Geoli.st, NEXTthink, ShopAlive, publiwide and Voice on a Cloud.

To soothe the stress of travel, today’s mobile individuals (neo-nomads) engage in tactics of re:location, recreating an image of home but producing a lot of waste. The spaces /objects designed with mobility in mind should focus on bringing comfort to the neo-nomads while addressing the issue of waste.

How to built your own cosmos ? In a whimsical attempt to eradicate the narrative debate from the game design process, David Calvo defines an ethic of development, an “affectionate anarchism” leading back to the original source driving creation on any support: poesis.

Alex Osterwalder is the best-selling author of Business Model Generation. He tells us how organizations start approaching the challenge of designing business models in a radically new way. Companies learn how to test their business models upfront, iterating on the feedback received from their clients, thereby reducing the risk of failure.

The Sun is our closest and most important star, and is important to study because of its major impact on our planet, and therefore on our lives. This talk looks at the latest global research into solar activity and the stunning imagery provided by international spacecraft which reveal the Sun at its most dramatic.

Nick Coates of Promise Communities explains the fundamental rules that make co-creation possible. He shows how an idea that has been around for decades is being put back into the spotlight by communication technologies, and tells the audience what to expect for the future of this re-emerging discipline.