tv

If you watched the Télévision Suisse Romande show called TTC yesterday, you might have seen a short Lift intro. Our first ever TV sponsoring, designed by Bread and butter with the cool Lift music by Fabian Kalker and the voice of Thierry Weber.

O2zone TV is a participatory television who organized several shows during the conference. Here is an interview by Daniel Kaplan of an exceptional guest we welcomed at Lift France 09: Read Write Web's Richard Macmanus.

O2Zone TV has many shows available - mostly in French - all available on o2zone.blip.tv.

Transmedia Storytelling Unveiled

The television audience is changing from merely connected to participative. As Rupert Murdoch said, people want to control their media, not be controlled by it. As Henry Jenkins (MIT) said : “in the erea of convergence, consumers become hunters and gatherers pulling info from multiple sources to form a new synthesis”

Nicoletta Lacobacci from European Broadcasting Union announces a paradigm shift : a movie isn’t a story anymore, it is a situation, a plateform regardless of the media. We, the audience, are the story.
Participarory TV, Crossor transmedia is a story that is not replicated onto multiple plateform but that is concieved to do so. It is pervasive. The users do it themseves, therefore it reaches them more deeply.