pamlin

Climate change is a real, yet abstract phenomenon. It is so complex, and so much larger than each of us! So we might tend to let the specialists worry about it.

Could that change? Could we actually feel our carbon footprint, and whatever we may do to reduce it? Could we all coproduce environmental data and knowledge and what would it change in our own behavior? Can sustainable actions become simple, or even fun? Could environmental consciousness become a pleasant, unobtrusive, sociable part of our daily life? And how does this scale into global consciousness, knowledge, and change?

At Lift in Marseilles, 3 speakers will address these issues during the second "Changing the Planet" session (Saturday, June 20), "Co-producing and sharing environmental consciousness". For the WWF, Dennis Pamlin has been working with IT and other companies on some of these very challenges: putting sustainability at the center of their business models, rather than assigning it to "corporate responsibility". Frank Kresin will describe the "SensorNet" initiatives that the Waag Society (Amsterdam) is launching in order to distribute environmental measurement. And François Jegou will tell us how designers can assist us in inventing a Sustainable Everyday.