mixed media

Transmedia Storytelling Unveiled

The television audience is changing from merely connected to participative. As Rupert Murdoch said, people want to control their media, not be controlled by it. As Henry Jenkins (MIT) said : “in the erea of convergence, consumers become hunters and gatherers pulling info from multiple sources to form a new synthesis”

Nicoletta Lacobacci from European Broadcasting Union announces a paradigm shift : a movie isn’t a story anymore, it is a situation, a plateform regardless of the media. We, the audience, are the story.
Participarory TV, Crossor transmedia is a story that is not replicated onto multiple plateform but that is concieved to do so. It is pervasive. The users do it themseves, therefore it reaches them more deeply.