Matt Webb

As a designer I’ve found really interesting the discussion about the role of designers in creating a vision of the future. Yesterday Patrick Gyger affirmed that we don’t have anymore a vision of the future, because we think we are living it. Indeed it is difficult to imagine the future, to predict it.

Matt Webb highlights how designers play an important role in reflecting and experimenting around the evolution of a product, of a service, of a system. But what are the tools in hand of designers to do that? Anab Jain invites us to play with tomorrow creating speculative scenarios of possible near future. The visionary “Metromatics 21th century” scenario of Frank Beau or the “Carnivore domestic entertainment robots” shown by James Auger are examples of this kind of practice.
To imagine the future we also need to know what didn’t work in the past. Nicolas Nova suggests a design strategy based on failure. We need to spot and document failures in order to not repeat them one more time. Some designers look at the prototype as a tool of conception, that leads to a more empirical design method based errors observation and progressive adjustments. Fabio Sergio believes that technology can actually be a material to sketch with. In this context the present becomes a sort of beta-version of the future we want to live in. In the picture above you can see an early prototype of a project where I tried to use a real plant as a computer input device.

So, let’s start to sketch our idea and let it grow. What we need is just a mixture of rationality and passion, of pragmatism and fantasy.

Matt Webb is a principal of the creative design consultancy Schulze & Webb where his work has included material prototypes for Nokia, Web strategy for the BBC, and exploration into the future uses of RFID. S&W works in near-term product R&D and, as embodied in the USB puppet Availabot, has a special focus on the social life of stuff. Matt speaks on interaction design and technology, is co-author of Mind Hacks, cognitive psychology for a general audience, and if you were to sum up his design interests in one word, it would be “politeness.” He can be found at Interconnected, in London and on his LIFT profile.

Why LIFT?

For Matt , conferences, are about seeing new perspectives and developing languages inside communities and across communities. This isn’t easy online: it happens best face to face, talking formally and informally, making jokes, having coffee, drinking beer and eating cheese, exchanging knowledge - seriously - about work and ideas. He thinks that LIFT gets this balance right. So, he is looking for his serious play in LIFT ‘09 !