inovation

Beside team communications, this blog features posts written by community members. If you have a Lift account you can also share your thoughts and ideas by clicking here. Here is a post introducing in more details the Business Schools 2.0 workshop happening at Lift France.
Authors: Boris Bartikowski, Associate Professor of Marketing at Euromed Management and Nitish Singh, Assistant Professor of International Business, St Louis University

In recent research that we conducted in this field we argued that three interrelated Global Megatrends, namely Globalization, Rise of Networks and Open Innovation, are facilitated by the global expansion of the Web. Looking at these three Global Megatrends can help anticipating some challenges that business schools may face in the future.

Globalization comes along with convergence and integration. Globalization leads in many instances to increased standardization of social and economic interrelationships. Coincidentally, globalization leads to increased cultural flow, cultural multipolarity and growing global workforce. Business schools are at the crossroad of this development. They strive to establish global market presence, and to strengthen their position through international partnerships. One of the challenges they are facing is to create economies of scale through standardization in an environment that requires culturally sensitive dialogues and that values offerings that are adapted to the local needs of diverse stakeholders.