fake

Fake products are certainly an important trend from the last twenty years. Trendbüro analyst Jörg Jelden describes why fakes are so successful and more importantly what they do differently as well what brands can learn from the fake industry.

Fake products are certainly an important trend from the last twenty years. Trendbüro analyst Jörg Jelden describes why fakes are so successful and more importantly what they do differently as well what brands can learn from the fake industry.

Jörg Jelden is a senior trend analyst at Trendbuero – Consultancy for Social Change, in Hamburg and Beijing. His main field of interest is centered around Network Economy: How will the rise of the internet change our society? How will consumer behavior change? How will we do business tomorrow? What will be new business models to answer the changes?

Together with Prof. Peter Wippermann he produces the Trend Day. Every year in May 600 decision makers come together to discuss the most important topics with international acclaimed speakers like Muhammad Yunus, Richard Florida, Daniel Nissanoff, Howard Rheingold, Jimmy Wales etc. In cooperation with Interone Worldwide Joerg established InsightBench, a semantic research tool to analyse digitally published opinions and texts.

During his stay at Trendbuero´s Asia-Pacific office in Beijing Joerg examined The Future of Fake. He tried to find out, why fakes are so succesful, what they do differently and what brands can learn from the fake industry. This will also be the topic of his talk during the Stories session on Friday morning. Sounds interesting? Learn more about him on his LIFT page or on Trendbuero.