bread and butter

Our friends over at Bread and Butter explain the process behind the creation of the Lift10 poster:

With the theme "connected people", we tried to find a new way to represent the fragile balance between connected groups of people. We are all sometimes influencers, sometimes pirates and sometimes just an audience. Therefore the concept of a "mobile" seemed just the right transcription. Without saying that it also fits the Conference's spirit and is easy to apply on all applications from website to stickers and for the theme of Lift France and Asia.

Link

Step 1: Identify the cluster of words related to the theme

Step 2: build a real life mobile

Step 3: wait until things line up perfectly and shoot!

Congrats Laurent, Cris and the B&B team for another great poster and branding :)

Here is the Lift Asia 09 poster, courtesy of our friends at Bread and butter. We decided to keep the year's theme (inspired by Lift09's "Where did the future go?") and add a reference to the elusive future. As we try to catch it we also create it.

Download the poster:
• JPEG
• PDF (better for printing)

The wait is over: here is the much anticipated Lift09 poster, hand made by our friends of Bread and Butter.

Here is the concept explained by Bread and Butter themselves:

A city by night, an impressive landscape of anonymous buildings. Could be anywhere.
A luminous meteor carves the darkness, rustling the anarchy of the city, of our memories.
LIFT 09 emerging with new energy, lights and colors.

A feeling of perspective, of vertigo.
An image inspired by the covers of sci-fi novels of the 70-80's.
This is a typical LIFT poster, 1:1 hand-made, with enough feather strokes to confuse the pixels, impactful.

Carving into the past, LIFT lights up the future that never was. The journey starts now…

You can see the archive of Lift posters here, and download highres versions for printing if you wish.

So, let's say, LIFT look and feel happens to be about people.
OK. It sounds logical. You can see a lot of people in the background!

But it's hard to see it as a background (like a pattern or color)
when you actually know all of these people! ( they look like real, no?)
I see them talking, walking, eating, discussing, reading.
I remember nice moments, I experience something more
meaningful than a nice design.

Well, I always hope so. The same way I believe we never
discuss as much as we should about visual power, which is something huge.
This is suposed to be a -post- so, Instead of discussing, I invite you to explore.
Get your eyes scrolling and looking for individuals that looks like someone you know!
It's a funny and easy thing to do while talking over the phone!

how it all started:
During one of my visits to Seoul, I got lost - it's easy to get lost there.
This time it was with Julian (bleecker) and Laurent (bolli not haug) trying to find a place that was in fact closed. By chance we found a nice bookshop. Very nice one. Kind of place full of books about art + design+graphic design in Asia.
Quite interesting.

There was a post card, full of drawings, black and white simple drawings
of people, academic studies fixed on the door. And immediatly
I knew - don't ask me why- that this card would be the starting point of the new look and feel for LIFT. I kept looking at Julian and Laurent but at that moment
I was seeing the community (all of us) faces getting together.
I found myself looking for drawing books: portraits, details, different strokes.

I bought one book. Absolute nothing to do with portraits...
But I got the image! The one that was on the door. And everything started.

Don't you think we're quite powerful together?
Hope you enjoy it!