branding

We have had viral tickets, viral blog posts, viral tweets. One of the less known category of viral stuff we do is posters. You can see them pop up a bit everywhere from time to time. Here is the latest example, our longtime friend Robert Scoble making a video from his appartment with a wonderful Lift07 poster in the back :)

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The first Lift11 banners are here. They won't tell you everything about the year's visual theme, but you can see the global direction Bread and butter is choosing for 2011... Let's see how this pans out, and feel free to use the following to promote the conference on your webs!

Our friends over at Bread and Butter explain the process behind the creation of the Lift10 poster:

With the theme "connected people", we tried to find a new way to represent the fragile balance between connected groups of people. We are all sometimes influencers, sometimes pirates and sometimes just an audience. Therefore the concept of a "mobile" seemed just the right transcription. Without saying that it also fits the Conference's spirit and is easy to apply on all applications from website to stickers and for the theme of Lift France and Asia.

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Step 1: Identify the cluster of words related to the theme

Step 2: build a real life mobile

Step 3: wait until things line up perfectly and shoot!

Congrats Laurent, Cris and the B&B team for another great poster and branding :)