What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.
Genevieve Bell grew up in Australia, moving between the working class suburbs of Melbourne and Canberra and the Aboriginal communities of Central and Northern Australia. She has a PhD in anthropology and works as Director of User Experience within Intel’s Digital Home Group. There she manages an inter-disciplinary team of social scientists, interaction designers and human factors engineers.
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