Radio 3.0 ; the killer revolution after mp3 download

Preferred time: 
13:45

This audio listening session will let you experience the Media revolution of the future.
Why Brands are transforming themselves from Media to Brands, without the traditional supports.

Brands such as LeShop, Coke, P&G expands their Brand intimacy and retention with the radio 3.0 revolution.
This workshop will explore :
- The DRM management (BMI, Ascap...)
- How to broadcast at the minimum cost
- iTunes securization
- How to be partner with Apple ? facebook apps ?


Room: 
12

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