Pixelux Entertainment, S.A. was founded in Geneva Switzerland in October 2003. The focus from the beginning was on video game art asset generation through advanced physical simulation. To that end Pixelux created a unique real-time material physics simulation technology called Digital Molecular Matter (DMM).

In 2006 LucasArts became Pixelux's first customer. The first video game with Digital Molecular Matter technology will be Star Wars: The Force Unleashed with an announced ship date of September 16, 2008.

The DMM Technology:
Digital Molecular Matter (DMM) is a material physics simulation system that uses the finite element method to make objects in a virtual world behave as if they were made from real-world materials by modelling the internal stresses the object experience as they are subjected to external forces. DMM Animator is a plugin for Maya that can be used to create DMM objects, assign physical material properties to the objects, and have them simulate as part of a Maya animation.

DMM Animator allows the user to adjust simulation mesh densities as well as identify what parts of each mesh should be controlled by the simulator and what parts should be fixed or animated by Maya. Surface meshes are automatically prepared for deformation and fracture and can have textures assigned to internal and external faces. Exporters are included to allow DMM objects to be exported into a video game engine containing DMM Engine. DMM Animator also contains the real-time version of the DMM simulator so a user can see how objects will behave when exported to DMM Engine.

By utilizing DMM Animator, users can create "baked" 3D animations that can be exported for playback within a game without DMM Engine. Users can create deformed and fractured versions of art assets. For example, to create a bombed out building, an animator might use DMM Animator to blow up a pristine version of the building to create a damaged version which can then be exported as an art asset.