Bill Cockayne brings over 15 years of experience inventing and delivering new technology-based products to market. He is currently the CEO and founder of Change Research, Inc, a technology R&D firm based in San Francisco that delivers a revolutionary solution to Fortune 100. Additionally, Bill teaches a widely acclaimed series of courses on foresight and innovation at Staford University. These courses provide the foundation for an industry-based research program in foresight, design, and innovation within the university's school of engineering. Bill is also the source behind the critical "Dr. Fish" list, described by futurist Paul Saffo as "news stories and analysis on subjects as varied as the peril of nanotech post-September 11 to Dunkin' Donuts' innovations to The Simpsons." Prior to Change Research, Bill held leadership positions at Apple Computer, DaimlerBenz, and Scout Electromedia (which he co-founded). He holds a Ph.D. in Design Research from Stanford with additional degrees in computer science and mechanical engineering.