Put in practice over 9 years of marketing expertise developed in world-beating start-ups (Skype, Joost) and blue chip corporations (BT, Warner Home Video) in the digital media, telecom and entertainement industry to help businesses launching, growing and re-focusing their product and/or brand at domestic and international level. Areas of expertise include: online marketing, branding, market research, market planning, launch strategy, acquisition/ retention programs, guerilla and product marketing. Driven by the passion to understand companies' customer & commercial challenges and measure success with every business I work with, being venture capitalists, inspirational start-ups or blue chip companies. Prominent member of the European Entrepreneurship community : acting as a marketing mentor and speaker for entrepreneurship organizations including Seedcamp and Imperial Entrepreneur. Active member of Open Coffee Club, Second Chance Tuesday, Top Cats and First Tuesday.