Rahaf Harfoush

Rahaf Harfoush is a new media strategist who has a deep passion for exploring how technology is affecting the way we communicate, work and play. She is the author of Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand. She specializes in helping organizations align their social media initiatives with their strategic vision to build authentic relationships. Her clients include The Web Foundation, ING Direct Canada, GWP Brand Engineering, and Staples, among others.

She was the Research Coordinator for Wikinomics: How Mass Collaboration Changes Everything (Tapscott 2006), and contributor to Grown Up Digital: How the Net Generation is Changing Your World(Tapscott 2008) and Everything I Needed to Know About Business I Learned from a Canadian (Brody 2008). She has been speaking about New Media and Technology since 2006, and is exclusively represented by The Lavin Speaking Agency.

She is currently the Associate Director, Digital Interaction, Media Team at the World Economic Forum in Geneva, Switzerland. She blogs at Thefoush.com.