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Home › User account

Pascal Magnenat

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Basic information

Customer experience designer & usability activist
Coming from Switzerland
Working at Interactions

Bio

"Simplicity is the ultimate sophistication", Leonardo da Vinci

I'm a customer experience & interaction designer. My role is to create appealing & successful experiences with all kind of products and services. I've been working with companies like Swisscom, Orange, Serono, TCS, Fnac, Migros, UBP, CCF, etc.

I'm also a usability activist (sometimes unconsciously!). My role is to raise consumers and companies awareness on the social impact of poor usability. I've launched the project "Ca marche pas!" to show very concretely that even educated & well-known people may experience poor design in their day-to-day life.

Usability corresponds also to my belief that "less is more". To a certain extent, it is very close to traditional philosophies or cultures like the Japanese art of simplicity.

"Technology should enhance our lives, not add to our stress or cause danger through poor design or poor quality." (Source: World Usability Day Charter)

Interests: innovation, design, usability

Conference(s) attended:
Lift07  Lift08  

Links

    Blog: http://pascalmagnenat.ch
    Another Blog: http://camarchepas.ch
    Website: http://interactions.ch
    Google: interaction, usability, customer experience, design

8 Lift buddies


Mathieu Chevrier
Marc-Olivier Peyer
Roberto Ortelli
Anne-Paule Martin
Ulf Richter
Daniel Hunziker
Mario Luciano Giudici
Manuel Spuhler
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