I've been working with digital and integrated marcom for about 10 yrs. I started my career in the end of '90's as partner and later as a senior level expert (concept design, strategic planning) in category building companies like Grey Interactive and PHS Interactive. During the past five years I've diversified my professional profile, expanding from digital marcom towards research – especially consumer and media behavior of people and future research, trend scouting and weak signals and such – as well as PR. At the moment I hold a position as a head of strategic planning in Euro RSCG Helsinki http://www.linkedin.com/in/minnaritoluoma