Matt Webb is a principal of the design shop Schulze & Webb, which has a special focus on the social life of stuff. Projects include material prototypes for Nokia, Web strategy for the BBC, and an electronic puppet that brings you closer to your friends. Matt tinkers with short fiction and web toys, speaks on design and technology, is co-author of acclaimed book Mind Hacks - cognitive psychology for a general audience - and if you were to sum up his design interests in one word, it would be "politeness." He can be found at interconnected.org and in London.