Guido Lang is a first year Ph.D. student in business administration (information systems) at the University of Bern (Switzerland) and Managing Director of the Center for Information Systems Technology (TEWI), a joint research center of the University of Applied Sciences Switzerland (FFHS) and the University of Bern's Institute of Information Systems. He is interested in how large-scale collaborative efforts and information sharing is encouraged, supported, and coordinated through Internet-based information systems. Currently, his research focuses on the use of 3D virtual worlds for customer integration in new product development. Guido plans to conduct further studies involving virtual communities and open innovation, as well as research on telepresence and trust in multi-user virtual environments. Methodologically, he is now seeking to combine experimental designs with multi-agent simulation and social network analytic tools. Guido holds a B.Sc. in business administration (management) from the California State University at Long Beach and a M.Sc. in business administration (information systems) from the University of Bern. For five years, prior to his undergraduate studies in the U.S., he has gained professional experience as founder and managing partner of a business venture providing electronic business consultancy and implementation services in Germany, as well as in management consulting on balanced scorecard and brand management problems.