Ivan Pope fell into a text based command line driven network in 1988 while an art student at Goldsmiths' College, London. He subsequently dedicated his life to art and technology. While teaching at Goldsmiths' in 1993, he started a Web magazine. This was sold to Future Publishing and he was the launch editor of .net magazine in 1994. Subsequently he started a web design and build company called Webmedia and then a domain name company called NetNames which he sold in 2000. Along the way he invented the first internet cafe, Cybercafe and started the domain name industry. After a few years out, he is now the ceo of a widget startup called Snipperoo.