Guy Vardi is VP of Distribution Operations at Oberon Media, a leading publisher and distributor of casual games. In this role, he is responsible for the development and operation of Oberon's Game Center platform, an ASP turnkey solution that powers some of the most trafficked sites worldwide. Before joining Oberon Media as a founding member, Guy spent 7 years in developing experiential user interfaces and interaction models. Among other activities, he was in charge for the first commercial launch of 3D environment for ecommerce, developed one of the early prototypes for hyper video and co-produced a CD title that explored the relations between traditional poetry and interactive media. Guy holds a B.A. in Computer Science from IDC Herzliya, Israel.