What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.

Producer and screenwriter at RAI (Italian PBS) , he was the executive of successful mini-series, low-budget TV plays, international co-productions, feature films: he won a Golden Lion at the 1982 Venice Film Festival with “Sciopén”, and produced in 1988 the first movie entirely shot in HDTV, “Julia and Julia”. From 1989 to 1991 he was Head of Programming for RAISAT, the first Italian experimental satellite channel. In the 1990-95 EU MEDIA PROGRAMME he was founding member of MIC (Media Investment Club, a project aimed at developing technological innovation in the European audiovisual industry) and of MAP-TV (supporting TV productions archive based). He was several times appointed as professional expert by EU, mainly in 1994 for the DG X Think Tank report (one out of the six European “wise men”) preparing the Brussels Conference, and in 1998 as one of the four “rapporteurs” of the Birmingham Conference. He joined EBU in 1995 as Director of Television Department , and left this position in 2001 , becoming freelance media consultant . He’s working since ever on the relation between technological innovation and language innovation, especially concerning audiovisual interactivity and crossmedia / transmedia developments. He is also studying the social, legal and economic impact of the digital on line environment on the today audiovisual media industry ( author’s rights in Internet, Creative Commons, etc. )
Interests: crossmedia, transmedia, interactive fiction, screenwriting, Creative Commons, media economics, broadcast, videogames, public service media, science fiction, cinema history, Internet governance, . . . . .
Conference(s) attended:
Geneva: 2010 2011