After a Master of Science of University Neuchatel/Switzerland in Business Management (Economics), 1 year at the St-Gallen Business School , 1 year Arts and Litterature, University of Neuchatel and 12 years of experience in marketing and e-marketing, I am currently in charge of Marketing Strategy and Operations at www.sosoftware.com, with regular marketing mandates for www.connectcom.ch (VoIP Integrator). SoSoftware has developed a
mobility solution integrating the GSM
into the corporate network and thus giving employees full mobility with the same features as an office phone, the Business One Number (one number left to manage, to communicate to partners and to deal for the voice mails), call redirection, forwarding, etc... This solution brings higher competitivity to companies through better effectiveness and communication costs reduction. Mobility solution software based. This new product, at the core of one of the most actual challenge (mobility) combined with my e-marketing orientation led me dig further down to the underlying components of new media, new social interaction, and think how to make it useful both for our customers and our company (many ideas to be weighed and implemented!). Having in mind the mobility issue.