Alexander Wiethoff is an interaction designer with a background in lighting design and contemporary art. He studies how different design modalities at the intersection of design, technology and architecture can interplay to create valuable experiences for individuals and audiences. Prior to joining CIID he worked as an Interaction Designer at Syneo srl., located in Milan,(Italy) where he was responsible for setting up an interaction design lab, the conceptual development and the project management of interactive experiences for Persol Sunglasses (I) and Whirlpool (USA) .