Florent Darrault

What can the future do for you?

Lift works to identify and anticipate current and emerging usages
of digital technologies through research, events, publications and services.

Florent Darrault

Basic information

Strategic Planner
Coming from France
Working at groupe Reflect - Emakina

Bio

I am in the interactive field with over 10 years of experience, focusing on strategy, marketing and information architecture.

Since 1994, I have helped over 30 premium brands with the creation, the definition, the implementation and the optimization of their digital sucess.

I have a strong understanding and knowledge of internet applications and technologies to evolve and develop corporate strategy, new services and products, e-commerce solutions, permission based marketing and customer share strategies, on-line advertising campaigns or sales strategies.

My goals are to experience, participate in and enjoy the proliferation and deflection of new, interesting and fun technology in the market place.

Interests: Strategic planning, branding, advertising, marketing, CRM, channel management, e-business, digital media, information architecture, usability, interface, ugc, social network, collaborative filtering, communities, social uses and abuses, B2B, B2B2C, B2C, P2P

Conference(s) attended:
Geneva: 2008