Back in 1993, graphic designers Markus and Daniel Freitag needed a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. Thus the story of FREITAG began.
Today, Daniel and Markus are still making bags in Zürich, 300'000 unique items per year, FREITAG has more than 130 employees, a world-wide distribution network and has become Switzerland's sustainable design icon: a constant drive to innovate their product, design and processes has won them countless design awards and brought their bags to MoMA's famed design collection.
At Lift13, Daniel Freitag will talk about agile business design at FREITAG.