Hanna Chos' notes from Laurent and Jaewoong Joint Kickoff Talk:
LH - in 2007, Jaewoong was invited as a speaker, and simply put, he said 'we need this in asia'.

Today, there are 1 billion users of internet. your grandma uses the internet. But there is a clear overload of information. This has a number of consequences. For example, once you have a website, you are suddenly 'global'. the medium is not the message. a few years ago, people would go to your website for the sake of it simply being there. Now, we are back to a resource based hierarchy. a few years ago, amateurs were the trend. Now, it's different. for example, big brands are dominating. ie. Youtube. Amateurs have lost some of their edge. Casual everything is the consquence of this information overload. The web is increasingly complex.

Jaewoong - I was surprised to hear Laurent say that the web is a mature market. But then again, the web IS a market. Before, our main goal was building a good interface between people and the internet. More and more, we now see innovation between persons and the environment. For example, geolocational info, sensors, identification, and lots of other new technologies that make people come OUT of the computer and talk to their environment. Also, we find that computers are talking to other computers...robots are one example. Green technologies are another way of interacting with the environment; this shows that the frontiers between online/offline are being blurred; hence it's a very important time to think about 'beyond the browser'.

LH - This LIFT edition is about the changes in the next 5 years.

JW - more incremental innovations will embed the web, not just into computers, but also into the everyday environment. virtual money is important. currency is becoming digital. this enables new business models, but also engenders new security concerns etc.

LH - sustainable development is key. Networked city -more than 50% of the world lives in cities. They are also becoming centres of innovatino and political change. sometimes even more powerful than countries.

JW - Aiming for a better society is an important theme. Technology is helping to flatten society. Before, tech was about improving personal lives, but now, it's time to think about how to use ICT to improve social life. Also we will talk about the future of social networks and the social world. As you know SNS' are everywhere - not jsut on the web, but also mobile and games etc. it's a new dynamic and we want to discuss and predict the future. Finally there is a thing called techno-nomadic life; because of technology, we can have a technonomadic life but work and life get blurred, etc. new forms of collaboration enabled by tech - not just local, but also globally.

LH - finally robots to networked objects. I remember reading an article about korean gov't policy around the code of conduct for robots. This means this has come to maturity as a reality.

JW - Finally - this conference is not simply where you listen and leave; it's for everyone to listen, learn, discuss, in this short time, and everyone network. don't talk to people you already know; turn off your handphones; pay attention to people and check your email later!