Who are you?
I am a genuine analytic mind with a big heart, curious by design, sociologist by degree, digital humanist by academic affiliation, innovation-focused by accident, strategist by definition, community manager by interest, technology aficionada by passion, coffee-drinker by necessity and unmitigated Lifter by choice.
Why do you come to Lift?
Lift treats technology and innovation the only sensible way: from a people's perspective. It goes beyond specific "fields" (tech, marketing, etc.) and easy dichotomies (good/bad, real/virtual), always with a clear focus on our future as individuals and society. It is all about interaction and the intersection of different kinds of knowledge. Same goes for the participants: I love engaging with designers, programmers, artists, entrepreneurs, journalists, students… and sociologists, of course. At Lift, I feel both understood and challenged, which is unique, because Lift is about the big picture as much as it is about the details.
Your recommendations to get the most out of the Lift experience?
You souldn't be afraid of:
- leaving your suit at home
- serendipity
- meeting new people
- thinking outside the box
- leaving a conference room if you are not listening
- making choices
- tweeting
- attending workshops
- engaging with exceptional Lift volunteers
- challenging your own biases
- having lunch (or fondue!) with someone you don't know
- meeting me and say hi ;)
Get in touch with Anna on LinkedIn or via Twitter (@annajobin).
At Lift Conference, a big part of the program is lead by the community. You make the propositions, we review them and select those to include in the program based on quality and interactivity.

Who are you ?
I'm a full time Electrical Engineer at CERN. I spend my days designing and installing power supplies and infrastructure (from 230V to 18,000V) to support our physics programme, which includes everything from plugs in an office to transformers which power particle detectors. Before coming to CERN I was an electrical design engineer at Arup, where I used to work on more conventional projects such as offices, schools and sports centres.
I see myself as a ‘Social Media Architect’; not only building social media presence but creating and designing social media campaigns that go beyond the number of fans but engage people in real conversations.
We can’t wait to welcome Daniel Freitag at Lift13 to hear his thoughts in the session “The Agile Enterprise: Rethinking what it means to manage”. The book 