Workshop organizer profile: Maria Sipka

Lift10 is in less than 2 months time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!

Maria Sipka, CEO and Founder of Linqia, will be hosting a Lift10 workshop entitled: The heart of the conversation: challenges brands face to edge their way into this sacred space.

Maria is interested in social media and on-line communities. She is driven by sparking conversations across many communities fostering meaningful, transparent and authentic exchanges. Before starting Linqia, Maria spent 2 years at XING initially as their COO responsible for the company’s international strategy and then as the Director of Community Development building and monetizing their groups and premium group offerings.

Maria's workshop will focus on the realities surrounding communities and groups online. Key themes such as how communities and groups have evolved, and the the opportunities and challenges facing brands and their agencies will be addressed. After examining some case studies on how brands are moving from campaigns to conversations in the social media space, participants will dive into an interactive workshop, where they will be tasked to develop their own community-based conversation for a given brand.

Do you want to be part of the conversation? Sign up here.