Tiburon-TV: Gunter Pauli of Zeri, "Doing much more with less"

Here is coverage of Lift France 09 from Tiburon.tv, a great series of interviews of participants and speakers captured in Marseille.

„The biggest hurdle we have is that we teach our entrepreneurs the MBA courses. With our core business and core competence thinking we have been generating an awful lot of waste, unwanted consequences and collateral damage“ finds Gunter Pauli - founder and director of the "Zero Emissions Research Initiative" of the United Nations University in Tokyo. „Natural systems are so efficient that there is no one unemployed and there is no waste - everyone is put to work with pleasure. Evolution is really all about doing much more with less, building up social capital and having everyone contributing to their capabilities. The entrepreneur can also see in the natural system ways that this reduction of material requirements comes even to the point where you can do something with nothing.“

„Nature is on a continuous path of improvement, that is also what entrepreneurship is all about. You can be competitive in the market with a new idea even if you have no experience because you can envision very clearly how you can achieve the same service or product with much less.“ Gunter hopes that future entrepreneurs raise hell for the existing economic profile and accelerate economic innovation. For him, the condition for innovation acceleration is that the players have no experience and that they accept the fact that they will make mistakes but will correct them on route.

According to the founder and former President of Worldwatch Europe and author of eight books, the experience on the ground is the key to success: „We have to bring us to such a high level of emotional intelligence, motivation and perseverence that we can start without seeing the big picture, because we’re creating it. Generate multiple cash-flows by responding to multiple needs with one system and get multiple results by resolving multiple issues. Keep on searching for connections that make sense and then create partnerships. Once you have made a connection the logic sticks with you forever.“

Sorry for the mistaken title in the middle of the video...

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