Lift conference under the design research microscope

At the last Lift conference in Geneva, we teamed-up with frog design to conduct a new sort of partnership: a design research study of the conference itself. The point of this was to understand the participants' experience and to collect insights about what was working well and not so well about the conference.

We were interested to see if a design research approach could be relevant and bring feedback to re-design our events. frog design constituted a team of researchers with Adam Richardson, Elizabeth Roche and Eleanor Davies and Till Grusche who came to the conference and spent some time investigating the conference participants experience. Research techniques ranged from interviews to observations, workshops and diary.

Results from this study are now available on Slideshare:

For us, this report is full of interesting insights that help us to design upcoming events (and Lift11 more specifically).

Thanks a lot for the frog team as well as Tim Leberecht for allowing this to happen!