Jean Louis Fréchin and Uros Petrevski at Lift France 10

Objects are one of the oldest human creation, and in comparison, digital technologies are a new born, embodying innovation and modernity. The design agency NoDesign, composed by Jean Louis Fréchin and Uros Petrevski works on the way digital technologies can change objects.

The wallpaper of augmented reality, designed by Fréchin and Petrevski, winner of the Musée des Arts décoratifs price, explains this idea. The so-called FabWall, is the product of a strategic thinking about the evolution of conception, making and distribution of wall paper. Born from the hacking of wallpaper machine, this work contains digital informations (pictures and text) which can be revelaed by a computer or an iPhone. This project takes part in a reinvention pace of the digital productive system. You will have the chance to discover the FabWall at the heart of Lift Experience in the Cabinet des Curiosités Numériques of Nod-A.

Lift Experience will gather two other creations by NoDesign : the WanoMirorwho broadcast tweets in a surprising way, and the Wablog.

At Lift France 10, Uros Petrevski and Jean Louis Fréchin will speak in the session « FabLabs : reinventing industry ». They will discuss the contribution of digital technologies to design objects and the FabLab challenge for industries.