frog design to study Lifters in their "natural habitat"

During the Lift conference, a team from frog design (the global innovation firm) will be roving amongst attendees, presentations and hallway discussions. Why? They will be acting like anthropologists, studying the Lift attendees in their “natural habitat” to find ways of improving the future Lift Experience. frog will be using a number of methods to gather insights, and will be looking for some volunteers to self-document their conference experience. These volunteers may also participate in a special brainstorming workshop. Results of this first-time ever “Lift under the design microscope” program will be shared at the end of the conference. Watch out for more details to be announced once LIFT 10 has started!

^{Lifters in their natural habitat: sofas, good people, lots of discussions.}