Video: "The business of broadening perspectives", Anab Jain (Lift France 10)

How can design methods help visualize potential futures and broaden our perspectives? Can we reveal the unusual and invisible possibilities by prototyping objects and services that do not exist yet?

This is the topic chosen by Anab Jain in her talk at Lift France 10. Following up on her previous appearance, she showed inspiring examples of speculative designs and prototypes made by Superflux, the London and Ahmedabad based studio she founded to explore the implications of technological change on people, society and the environment.

Such projects shed some light on how to create new dialogues between science, emerging technologies and the wider public. Another important aspect lies in the interdisciplinary approach: collaborating with futurists, technologists or hardcore scientists generates a greater chance to find fresh ideas and perspectives on the future.

Related links:
• Anab put her slides and a summary on the Superflux's blog
• [in French] Hubert Guillaud wrote a very complete write-up published in Le Monde.fr.