Feb. 6-8 2013 – CICG, Geneva, Switzerland

Workshops

Workshops
Wed, Feb. 06 2013 - 14:00 to 16:00

  • Kids Minecraft Masterclass

    Wed, Feb. 06 2013 - 14:00 to 16:00
    Room 13 (level 2)

    Did you know that we welcome kids at Lift since 2006 on Wednesday?

    This year, 9 year old Ethan and 11 year old Chris are hosting a Minecraft Masterclass! Come to see them play live and talk you through their universe at 2pm on Wednesday 6 February.

    Interested? Please email kids@liftconference.com. Kids tickets are limited to 30. If your children are under 16, they can attend Lift13 for free on Wednesday 6 February so long as they are accompanied by an adult registered at the conference.

Workshops
Thu, Feb. 07 2013 - 09:00

  • 1up: the gamified innovation system

    Thu, Feb. 07 2013 - 09:00
    Jonas Bärtsch Strategic Product Development
    Niklaus Moor Head of Swisscom Labs at Swisscom
    Roger Kirby Innovator, Swisscom
    Room 20 (level 3)

    Although most companies theoretically know how to drive innovation, actually getting things to move forward is not always easy. Possible traps include lack of innovation culture, organizational hurdles or the bad habit of thinking that innovation is about eliciting, collecting and evaluating ideas. 

    We will approach the problem from a new perspective. Gamification motivates employees to perform tasks they normally do not.  By providing a 'top-secret' warmup and a set of gamification methologies, we will come up with novel solutions to bring your company up to speed.

     

  • @LuxuryLab2025 : Friction, Future & Luxury

    Thu, Feb. 07 2013 - 09:00
    Christopher H. Cordey CXO Futuratinow
    Jan Van Mol CEO Addictlab
    Room 14 (level 2)

    The Lift13 workshop is chapter 1 in a 3 years journey by Futuratinow and Addictlab, aiming to shape the future of the luxury industry.

    We will welcome luxury brand executives + creative / tech / future / design minds all digitally naked for 2 hours.

    No maps, no brakes, all blind and the doors have no handles. Gameplays, foresight cards and inspiration showers giving a glimpse of the future, creating drivers + uncertainties + ideas + trends & opportunities + next chapters perspective.

    Click here to learn more about the project

  • Mobile Web Watch 2012: Current trends of Mobile Internet usage in Germany, Austria, Switzerland

    Thu, Feb. 07 2013 - 09:00
    Nikolaus Mohr Managing Director at Accenture
    Room 11 (level 2)

    The Accenture Mobile Watch survey, 2012 determines the impact of a new generation of “always connected” mobile Internet users that primarily access the Internet through mobile devices. The 2012 study results underscores the need for companies in the mobile Internet business to focus on the basics first as the mobile Internet mass market becomes a reality.

  • Social Media : Facts, Myths and Best Practices

    Thu, Feb. 07 2013 - 09:00
    Michel Jaccard Founder of id est avocats
    Sylvain Métille Associate at id est avocats
    Room 13 (level 2)

    You cannot be liable for the content of a retweet.
    Social media companies shall not use your data without your express consent.
    The social media owns your data.
    The EU-Directive will give you a right to be forgotten.
    Anonymized data are safe.
    Your employer may access your personal account.
    A privacy policy protects your privacy.
    You can advertise what you want on social media.

    Are there true or just common belief? How should you deal with those issues?

Workshops
Thu, Feb. 07 2013 - 11:30

  • Payments 101: Commerce in the Digital Economy

    Thu, Feb. 07 2013 - 11:30
    Iason Nikolakis Analyst at Anthemis
    Michael Rolph Director at Anthemis
    Samantha Ghiotti Director and Founder at Anthemis Edge
    Room 23 (level 0)

    From beads to coins, cheques to cards, digital wallets to virtual currencies: human ingenuity and technology have helped people across time and space to trade and commerce.

    Today, this deeply human need is enabled via a complex payment ecosystem that is largely hidden to the layman. We will explore how technology has digitized cash, evolved payment options and created a plethora of innovative business models to adapt and thrive in the digital economy. Entrepreneurs, engineers, designers and investors will learn how identify the hallmarks of monetisable digital payment businesses. 

  • Think with your hands - Prototyping with a twist

    Thu, Feb. 07 2013 - 11:30
    Caroline Szymanski Track manager, School of Design Thinking Hasso-Plattner-Institute
    Doerte ‘Dotti’ Toellner Co-founder and managing director of Point-Blank International
    Room 5 (level 3)

    In our workshop, mini teams will generate their own responses and interpretations of the challenges introduced at the Lift event in the form of haptic-collective prototypes.  But there is more…teams will have to work together in complete silence. This means Liftonians will have to flex their non-verbal communication skills, step out of the language-dominated ‘conference mode’ and tap into their own implicit knowledge rather than using their cognitive brains. They will use their untapped skills of embodiment and tacit expression and gain a toolset to interpret, reframe and solve the challenges introduced at Lift13.

    Workshop requirement: After watching the following video, participants must pick up a workshop bag at Lift's information desk and collect 20 used items as indicated in the video

    Password: prototype

  • Unpleasant Design XXX

    Thu, Feb. 07 2013 - 11:30
    Gordan Savičić CEO at www.yugo.at
    Selena Savić Architect, artist and researcher, EPFL
    Room 11 (level 2)

    Unpleasant Design is a branch of pervasive design which inevitably influences social behaviour. Some unpleasant design solutions are employed by the city authorities to make public space cleaner and friendlier Others are installed by corporate security and management systems to secure space for the ‘right’ kind of clientèle. Unpleasant Design is seamlessly integrated in our urban surrounding. At the workshop, participants will be invited to actively engage in understanding the principles and tactics of unpleasant design; through sketching designs which are unpleasant themselves.

  • Urban bricolage: reinventing our cities

    Thu, Feb. 07 2013 - 11:30
    Emile Hooge Consultant at Nova7
    Nicolas Nova Principal at Near Future Laboratory and Professor at HEAD Geneva
    Room 6 (level 3)

    Guerrilla gardening, creative uses of the streets, pop-up flea markets, repurposing of street furniture,  small fixes or major hackings of public space,… Ordinary people are taking action to reshape urban space and inventing a new form of civic participation. The workshop will focus on what we’ll call “urban bricolage” by building a typology of those interventions, defining how cities can support and benefit from them, and proposing likely scenarios based on opportunities, shortcomings and drawbacks.

Workshops
Thu, Feb. 07 2013 - 14:30

  • Designing future services

    Thu, Feb. 07 2013 - 14:30
    Pedro Custódio Founder and Partner, Experience Designers GbR
    Room 14 (level 2)

    The future is blurry, crowded, meaning that creating uniquely valuable experiences and services is also getting more and more complicated. So many things to consider, to many variables to control. Simply too much of everything around us. So how do we differentiate our companies, services and products from all the "others"? 

    If experience is the New Product, then we need to understand how we can improve it in order to ensure that our customers enjoy the best experience possible with our company, our services and/or our products! 

    This workshop is meant to introduce participants to the process of designing their customer experiences, using a co-creation process. We'll discuss customer research, cross-channel experiences and core business models.

     

  • Entrepreneurs and investors: is love possible?

    Thu, Feb. 07 2013 - 14:30
    Fergal Mullen General Partner, Highland Capital Partners Europe
    Manuel Bianchi della Porta Managing Partner, BCCC Attorneys-at-Law LLC
    Thomas Goossens Partner at BCCC Attorneys-at-Law LLC
    Room 13 (level 2)

    This workshop is targeted at start-ups and early and later-stage entities with an interest in capturing an A to Z perspective on how to best deal with external investors (venture capitalists, private equity professionals and other investors).  The workshop will host one of the most successful VCs in town:  Fergal Mullen.

    Targeted audience: entrepreneurs and start-ups

  • Workshops that rock

    Thu, Feb. 07 2013 - 14:30
    Anita Eichholzer Specialist for Research and Design Methods, Stimmt AG
    Glenn Oberholzer Founding partner of Stimmt AG
    Room 11 (level 2)

    Are you afraid of moderating workshops? Did you ever think that the outcomes of a workshop weren't worth the time put into it? Have you ever walked out of a workshop with more questions than answers?

    This will all change!

    Learn from Glenn Oberholzer and Anita Stähli with Stimmt AG, the Swiss customer experience consultancy. The knowledge of hundreds of creative workshops all condensed into one session will leave you with:
    - knowing how to plan, conduct and document a workshop with ease
    - invaluable tips on aspects small and large from experts
    - a booklet to take home so you won't forget - ever.

Workshops
Fri, Feb. 08 2013 - 09:00

  • A 'Facebook for Things' - making products smart, simple and social

    Fri, Feb. 08 2013 - 09:00
    Vlad Trifa Co-founder and chief product officer of EVRYTHNG
    Room 14 (level 2)

    Think of a ‘Facebook for Things’, where the objects around us become more useful, more personal, and more social by having their own active profile on the Web which enables new digital services to help us get more out of them. We’ll workshop how to augment individual things with personalized content, services and apps by using a unique, intelligent digital identity and make our products smart by connecting them to the Web.

  • Experience the agile flow

    Fri, Feb. 08 2013 - 09:00
    Andreas Amsler Business Developer, Liip
    Gerhard Andrey Founder, Liip
    Jonas Vonlanthen Member of the management team, Liip
    Room 6 (level 3)

    Agile methods are known to be among the most efficient to build innovative web products. A key component to reaching the maximum efficiency of an agile team lies in the ability of its members to reach "the flow". According to Wikipedia, the flow can be defined as "a mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus."

    After an introduction to the agile framework Scrum - commonly used today by the best software teams - the workshop will focus on a game one will play to try experimenting the flow. 

    This workshop is targeted to anyone motivated to discover agile methods. No prerequisites at all are requested.

  • Future of Money: The Crowd

    Fri, Feb. 08 2013 - 09:00
    Nicolas Etienne Majamba Rewards program leader
    Rajiv Srivastava Co-founder & CEO of Majamba Company
    Room 5 (level 3)

    What happens when Governments let down their people? The Rise of Virtual Currencies.

    We give Governments the power to tax, to print money and create a prosperous economic environment. So what happens when millions have to confront poverty, unemployment and debt. First people stop paying taxes, then they protest on the streets followed by a monetary meltdown. But people survive because they take matters in their own hands and the “Informal Economy” flourishes, estimated at $1Trillion globally.

    During this interactive workshop, we will explore the opportunities for innovation at various levels - Individual (personal currency), Corporate (brand currency) and Government (social currency inc. coupons and food stamps).

  • Gamification: why badge collection is not enough and what to do instead

    Fri, Feb. 08 2013 - 09:00
    Catherine Rolland R&D and Innovation Manager, KTM Advance
    Stéphanie Mader Game Designer and Researcher, CEDRIC / CNAM
    Room 12 (level 2)

    Gamification is a current high trend and a buzzword that covers different definitions. In the early years, Gamification was represented by gaining points or badge to existing activities to make them more motivating. But now the field grows to maturity and is the use of other game mechanics.

    During this workshop, we will explore why badges are not so powerful to motivate people, and what has to be learned from video games and motivation theory to understand why people play. Finally, we will use the knowledge to brainstorm some gamification design ideas.

  • Harming and Protecting Robots: Can we, should we?

    Fri, Feb. 08 2013 - 09:00
    Kate Darling IP Research Specialist MIT Media Lab
    Private Lounge area behind conference room (level 2)

    Robotic Dinosaur Abuse

    Robots act more and more socially, and humans thus get more and more entangled emotionally, ethically and perhaps even legally. The workshop participants will explore the psychology of hurting and killing robots designed to bond with humans. In small groups they will make social experiments, record their reactions and contemplate potential future social and legal norms to deal with seemingly sentient robotic companions.

  • How Can We Use Digital Tools to Reduce Urban Household Energy Usage?

    Fri, Feb. 08 2013 - 09:00
    Benjamin Wiederkehr Founding partner and managing director of Interactive Things
    Christoph Schmid Interaction Designer at Interactive Things
    Jeremy Stucki Founding Partner of Interactive Things
    Room 11 (level 2)

    The pilot housing project called Ecoplace in Zürich offers its residents sustainable living in a convenient environment. Using intelligent technology, the daily consumption of water, electricity and heat is tracked for every apartment. Through the visualization of this data the inhabitants are made aware of their behavior and encouraged to save our planet's resources. The question which the workshop participants will try to answer is: how can we exploit the possibilities of technology to raise awareness of household energy consumption and how can we help people improve their behavior?

     

  • How to become a dizmoi

    Fri, Feb. 08 2013 - 09:00
    Matthias Aebi CEO, futureLAB
    Michel Zai Head of Design dizmode
    Room 19 (level 3)

    Learn how to stop killing your audience with bullet-points by shifting from static and linear presentations to taking your audience on board of an interactive and dynamic journey through your subject. Shift into dizmode by combining and orchestrating various interactive elements, called dizmos, to produce a new and immersive experience when making your point. Get the free copy of the toolset and be among the pioneers to get an introduction to the art of creating dynamic narratives. You will not only be awarded the title of a «dizmoi» but also rewarded with new and powerful ways to interact with your audience and get your message across.

    Workshop requirement: computer experience, participants must absolutely bring their computers.

  • Identify and map distance in order to manage it

    Fri, Feb. 08 2013 - 09:00
    Peeters Birgit Founder of Aquincum
    Room 8 (level 2)

    During an interactive session, you will learn to identify and map 3 main groups of distance (physical, operational and affinity distance), as well as their components. Moreover, a simple tool that measures the level of distance will be explained and tested. This is key for managing projects and projects involving distance issues. Identifying and mapping the problem is basic for any given solution!

  • Social Usability: the foundation of pragmatic social experience design

    Fri, Feb. 08 2013 - 09:00
    Davide Casali Head of Design at Dachis Group
    Gianandrea Giacoma UX Researcher, Designer and Strategist at Design Group Italia
    Room 13 (level 2)

    The workshop will show a great tool to do Social Experience Design: Social Usability and its associated checklist. After a brief introduction a hands-on tool will be proposed, the Social Usability Checklist, and direct experimentation will be conducted with open discussions and independent sketching.

    Social Usability, like usability, is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-computer-human interactions during the design process. Social Usability is defined by four properties (RICE): relations, identity, communication, emergence of groups.

  • The Postmodern Kamikaze

    Fri, Feb. 08 2013 - 09:00
    David Calvo Author, Game Designer
    Nicolas Nova Principal at Near Future Laboratory and Professor at HEAD Geneva

    Today, games are used to bring new meanings to old systems. This interactive workshop will introduce a new way of engaging play and reality, through the short, intense playtesting of a game in development.

    The Postmodern Kamikaze is a game of subversion based on a simulacrum of sacrifice. Part Live Action role-playing game, part activism, The Postmodern Kamikaze is an experiment in game design and play. In a world where the Biopolice has won, how can we manifest our refusal to conform ? As a member of a secret society, will you be the one to destroy society, will you try to protect what's left from the assault of a new radical philosophy ? Or will you just stay silent ?

    This 2 hours workshop will be the first playtest of the game, that will be published next year by Les Editions Volumiques. Come with an open-mind and a willingness to engage in a strange experiment that could possibly go wrong. A debrief session will help us understand the lessons and implications of using games to deal with contemporary issues.

    Limited seating !

    If you are interested, bring your own material to create postmodern wounds and scars (scotch, bandages, red and blackmarkers, stickers etc…).

  • What makes your daily work fun and creative?

    Fri, Feb. 08 2013 - 09:00
    Valérie Bauwens Founder of Human Centricity sàrl
    Room 7 (level 2)

    - Learning from artists and serial entrepreneurs:
    We have been following these last months artists and serial entrepreneurs, trying to understand the ingredients that were helping or hindering them creating new business ideas, art. We witnessed many similarities between both groups. We would like in a first step during this workshop to share these findings.

    - How to transfer these findings into your daily work life:
    We would like to check in a second step if these findings speak to other professionals, in what way and if they could use these learnings to make their own daily work more fun and creative.

Workshops
Fri, Feb. 08 2013 - 11:00 to 16:00

  • Urban Data Challenge

    Fri, Feb. 08 2013 - 11:00 to 16:00
    Jake Levitas Research Director, Gray Area Foundation for the Arts
    Luc Meier Under One Roof project leader, EPFL
    Room 23 (level 0)

    Get ready for the challenge and meet the data experts and organizers behind from Swissnex San Francisco, the Gray Area Foundation For The Arts, VBZ (public transport of Zurich), TPG (public transport of Geneva) and Fusepool. Come alone and find others, or come already in teams.

    Program on February, 8th

    11 - 11h15: Welcome and Introduction of the Challenge by Jake Levitas (GAFFTA), Luc Meier & Cyril Dorsaz (Swissnex)

    11h15 - 11h45: Short panel and Q & A with the data experts: Antonio Conde (VBZ Zurich), Antoine Stroh (TPG Geneva) and Michael Kaschewsky from Fusepool (EU data pool and sponsor for app seed funding to a finalist of the challenge)  -  moderated by Jake Levitas

    11h45 - 15h00: People build teams and start working on the data sets (Jake and Cyril assist)

    15h - 16h: Teams pitch their ideas to each other, Q&A, Feedback