Social Media

Social Media has been a hot topic for the last few years, as sites like Twitter and Facebook gained millions of fans and changed the way we use the internet. Early in this trend, forward looking businesses experimented in these new channels, working to understand how they could best be used to drive business value. In 2011, the results of those experiments led many companies and start-ups to a more mature and business-focused view of social media - using analytics and new forms of customer experience to drive measurable outcomes. This session will look at social media trends as they are today and describe new ways of approaching social media, using examples and best practices from several industries. We will show how social can radically change the ways in which you interact with customers, and the technologies and approaches that make that possible.