Uché Okonkwo: The Golden Rules of Luxury in the Digital World

¿How is luxury business touched by digital media, innovation and technology? In this talk we'll get an overview of the current situation and evolution of luxury and digital media and examples of best (and worst) practices across the multiple aspects of digital media from luxury and other sectors, as well as a break-down of the strategic approach and execution tactics of integrating digital media in luxury (virtual + physical).