Michel Zai: etoy.CORPORATION - twisting capitalism & technology since 1994

etoy.CORPORATION SA is a corporate sculpture and a shareholder company registered in the city of Zug/Switzerland, using corporate structures
to maximize cultural values. Since 1994 etoy is hacking the dominating
model of the individual artist: the concept of the independent star
and glorified genius is replaced by an abstract trademark - etoy.
Legendary for its «digital hijack» (1,5 million search engine users
kidnapped in 1996), etoy also coordinated «TOYWAR», a milestone in
hacktivism, bringing down a multi-billion dotcom operation and thus
creating the most expensive performance in art history. A pioneer in
container architecture inspired by the Internet's paket system etoy
currently invests all resources in MISSION ETERNITY – a digital cult
of the dead and a long term data archive focusing on pioneers of the
information age.