New mobile channels to retail customers: Why the time is now

Mobility is transforming the consumer retail experience, as well as the business and operating models of the entire retail industry. Indeed, mobility is demonstrating that the future of retail is not a choice between the physical and the digital, but an innovative and even exhilarating experience combining the best of both worlds. From Mobile advertise, personalized buying recommendations, virtual vouchers, mobile payments, integration with Mobile Social networks, how a long awaited promise is going to come true? And, even more important, how to take the best of it, without getting lost?

Companies that successfully integrate the location-based services, commerce, payment and other capabilities of the smartphone into their traditional businesses stand to gain significant competitive advantage over the coming years.

Carlo Gessi
Accenture Mobility Operated Services

Date and start time:

Friday, February 4, 2011 - 09:00

Room:

Level 2 Room 13