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Fiat Details, The First Ever Crowdsourced Car
Moderator: Gabriel Borges
Working with AgênciaClick Isobar, Fiat Brazil has developed Fiat Mio, the first ever crowdsourced car. This concept car is the result of an online collaboration among thousands of consumers and experts from around the globe. The Fiat Mio, which is being unveiled this month at the 2010 São Paulo Auto Show, evolved as part of an ongoing interactive, collaborative process, through its website. The site so far has attracted more than 2 million viewers from 160 countries, of whom more than 17,000 officially registered as potential collaborators, contributing more than 10,000 ideas and suggestions. Fiat Brazil has described this process, which solicited consumers' opinions about the design theme, choice of materials and features, even manufacturing processes, as "learning again how to make an automobile."
• About the project .. http://www.youtube.com/watch?v=30MvxOoT2eM
• In the media .. http://www.wired.co.uk/news/archive/2010-08/18/fiat-mio
Date and start time:
Thursday, February 3, 2011 - 14:00Room:
Level 3 Room 6
Comments
Dear Gabriel,
Thank you very much for this excellent presentation of the Fiat Mio case story. This was the opportunity to have a deeper understanding of the benefits and limits of CrowdSourcedInnovation. I really appreciated your in depth knowledge of this project, and your synthetic conclusions that could be drawn out of this experience.
I am convinced that crowed sourced approaches for product marketing/development will find its place in the project management world, and bring benefits to the industry as well as to the public.
Thanks again, Pierre.
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