What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.
The overload of virtual content (photos, video, updates) which make up the web, is set to be mirrored for the physical world as information about the world around us becomes always and instantly available via our mobile devices.
The always-with-us mobile phone means that engagement with our local space and our physical world will increase - check-ins to venues are just the very first step. Data which is defined and designed for consumption by those nearby will explode in quantity as more and more people are always on via the mobile internet.
Likewise, as people get used to receiving personalised streams of their online virtual content (things like your Facebook feed or curated Twitter streams) people will need and expect new ways of personalising the information around them, for it to be useful.
What might a future service look like which can deliver this information without having to search through lots of content on a small phone screen, or the manual and time intensive process of text search and sifting through results?
How do we LIFT our consumption of content in the physical away from the user having to do the hard work and instead deliver the right information at the right time for different people?
Comments
Sounds like you'd have to know who your user is ahead of time, and everyone is unique, just like everyone else :)
Seems like still 1 seat available but cannot register for it, so please put me on waiting list. Thanks
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