Alex Osterwalder: A new approach to designing business models

Lift 11 Talk

February 2, 2011 - 16:50
Part of the Session Re-organization: new workplaces, new business models, social organizations

Alex Osterwalder

OSF, Switzerland


Alex tells us how organizations start approaching the challenge of designing business models in a radically new way. Companies learn how to test their business models upfront, iterating or pivoting based on the feedback received from their clients, thereby reducing the risk of failure.

Read Alex's pre-conference interview.




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