The whole conference happens at the Geneva International Conference Center (CICG, map).
All talks will be given in English unless specified, and a French translation will be provided. The program is subject to changes as we work on refining the talks with the speakers.
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program.
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Wednesday 2 February
13:00
First time participants welcome
Are you attending Lift for the first time? Join us for a short presentation of the event, and you will know how to maximize your presence with us during these three days.
18:45
Transfer to the fondue
A tram will take participants from Nations to the fondue venue. It leaves promptly at 19:15!
19:30
Fondue!
No need to introduce this part of the program, the legendary Lift Fondue. A tram will take you from the conference center to the fondue at the Théâtre Pitoëff (map)
Thursday 3 February
09:00
Session: Online communities
Online communities are becoming central to today's organizations. How do you engage people into them? Is there life beyond Facebook? What can really be achieved inside communities?
11:00
Session: New innovation models
Crowd-sourcing is a buzz word that has been overused, but little has been said and researched about what it can really do for a project. What happens when you involve your clients and partners into the creation of new products and services? What is possible to outsource, what is not? Does involving your community into every process scale?
14:00
Parallel activities
Workshops (14:00 - 15:30)
Masterclass (14:00-15:15)
Session: Games, beyond Gamification and transmedia
Session organized with the support of Pro Helvetia / Game Culture Program. Video games have long escaped the realm of nerdy teenagers to become one of the most important cultural product of our time - ahead of cinema and music. Now we hear our lives will be "gamified", with many of the mechanisms invented in games showing up in our "real life". Is this really happening? What are the real possibilities and pitfalls of such a proposition? We will also talk about how games can be used to engage people into an activity like reading, and discuss the latest phenomena of the entertainment industry: transmedia.
16:00
Session: Social capital, open banks, monetization of media (
#lift11newmoney)
With their activities on social networks, users are creating a social capital that they increasingly want to turn into tangible returns. How can this be done, and what is at stakes? Social networks also reshape profoundly the world of media, how can editors and journalists survive in the digital world, what are the new monetization models? The open and transparent movement is also impacting other domains, and we will discuss the open bank, an open source project that wants to bring more transparency to the secret world of finance.
18:00
19:15
Drinks offered by the Geneva Economic Development Office.

Friday 4 February
09:00
Workshops
Attend or moderate a workshop during these sessions dedicated to networking and experience sharing. » view all workshops
11:30
Session: Stories
Stories from people with amazing lives and projects. Meet the guy who puts his life online to escape the FBI, and the initiator of project Dream School who wants to design a new and better place to teach and learn.
14:00
Session: Near futures
This session will show technologies that will invade our daily lives in the near future. See tomorrow's techs, their usages and applications.
15:45
Session: Deep space
With space tourism right around the corner, space is becoming an increasingly tangible possibility for more people on the planet. What are the current challenges and research going on in that field? This session will be about designing for spatial habitat, studying the sun, listening to space and the conquest of space.
17:30
Closing of the conference
21:30
Party
Let's meet in a Geneva bar for post conference chatter, drinks and dancing :)
Location: Pâki bar
Rue Alfred Vincent 5-7
1201 Geneva