The Future of Conferences: moving from just (good) content to a remarkable experience

Until recently, organizing a good event consisted in getting a room, a bunch of speakers and an audience. The scarcity of access to quality or updated content was enough a motivator to make people meet. Now, thanks to the internet we are meeting (physically) more than ever, but our main drive has changed. Now the focus has moved to offering a remarkable experience. As Jess Greenwood (Contagious Magazine) says regarding advertising, you have to do an event that's (at least) useful, relevant or entertaining.

Together we'll explore some of the challenges and possible solutions to organizing this new breed of events.