What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.
At a time when UGC and interactive platforms flourish, companies may find it hard to control their image and reputation. Risks surround you : from the careless employee who negligently uploads pictures likely to damage its employer’s reputation to posts or comments libeling the company, CEOs have reasons to worry. Once spread online, damage might be hard to control and mitigate.
This workshop aims at providing CEOs with guidelines regarding the legal framework surrounding the exploitation of one’s image and internal policies that can be implemented and their limits to mitigate the risks.
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